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For salon and spa brands, chains, hotel spa groups and educators

B.LAB Formulation

Custom-branded back-bar and home care ranges, developed for your business.

B.LAB Formulation develops custom-branded back-bar and home care products for your business. You answer a 12-question brief. B.LAB returns recommended formulations with indicative cost and minimum order quantity, then runs technical review, sampling and manufacturing with partners in Italy, India and France.

B.LAB Formulation project dashboard: requirements summary, formulation match, indicative cost and MOQ, and regulatory check (sample data).

Sound familiar?

What stops salons launching their own range

You want a custom-branded range but do not know what it will cost.

You receive indicative cost and minimum order quantity with the recommended formulations, before you commit.

Private-label projects run through many rounds of calls and emails.

A 12-question brief collects everything B.LAB needs in one step.

You need back-bar sizes for services and retail sizes for clients.

Develop the back-bar and home care versions of your range together.

You are unsure about safety and regulatory requirements.

Specialists handle safety, formulation validation, regulatory review and factory transfer.

What you get

You answer 12 questions

  1. 01Business type
  2. 02Target customer
  3. 03Product type
  4. 04Desired effect
  5. 05Ingredient preferences
  6. 06Fragrance
  7. 07Texture
  8. 08Claims
  9. 09Packaging
  10. 10Target retail price
  11. 11Volume
  12. 12Market

You get back

  • Recommended formulation families
  • Indicative cost
  • Indicative minimum order quantity
  • Regulatory considerations
  • Sample request
  • Production timeline

From idea to manufacturing

  1. 01 Idea You
  2. 02 Digital brief You
  3. 03 Formula options B.LAB returns
  4. 04 Cost and MOQ B.LAB returns
  5. 05 Technical review B.LAB specialists
  6. 06 Sampling B.LAB specialists
  7. 07 Approval You approve
  8. 08 Manufacturing B.LAB specialists

How to start

The scope of your project is agreed on the consultation call, from a single product built on a base formulation to a multi-product range with custom exclusivity.

  1. 01 Tell us about your business Send an enquiry with your product type, target retail price, first-run volume, market and timeline.
  2. 02 Consultation call with Sales A 30-minute call to review your brief and agree the scope of the project.
  3. 03 Proposal B.LAB sends recommended formulations with indicative cost, minimum order quantity and production timeline.
  4. 04 Onboarding Product development begins: technical review, sampling, approval and manufacturing.

Products are made by selected manufacturing partners in Italy, India and France, matched to your quality, positioning and cost. You can build your formulation on a licensed B.LAB platform: NutriLayer™, NeuroBiome™, AgeBiome™ or ChronoLift™. See the B.LAB platforms.

Proof of capability

See a range B.LAB has already built: B.LAB Home Care

B.LAB Home Care is B.LAB's own retail range of scalp serums, skin boosters, an exfoliant, a collagen mask and leave-on patches, formulated and manufactured by B.LAB in Milan. It shows the product formats, packaging and retail sizes B.LAB Formulation can develop for your custom-branded range.

View B.LAB Home Care
S2 Scalp Strength, B.LAB Home Care, 30 mL
D1 Derma Reset, B.LAB Home Care, 50 mL
DermaFirm™ C15 Mask, B.LAB Home Care, 30 mL

Start here

Start your product brief

Tell us the product type, target retail price, first-run volume, market and timeline. A B.LAB specialist will complete the 12-question brief with you and send back recommended formulations, indicative cost and minimum order quantity.

Fields marked * are required.

Read the privacy policy

Not ready for a brief?

The Private-Label Readiness Brief

Work through product type, positioning, price, volume and market on your own, and arrive at a development request you can send when ready.

Asset: PDF

The Private-Label Readiness Brief

Questions salons ask

Does AI formulate the product?

AI structures the brief and suggests formulation types, indicative cost, minimum order quantity and regulatory considerations. Specialists review, validate and transfer every formulation.

How is the scope of a project decided?

On the consultation call. Sales reviews your brief and agrees the scope with you, from a single product built on a base formulation to a multi-product range with custom exclusivity.

Where are the products made?

By selected partners in Italy, India and France, chosen for each program according to your quality, positioning and cost requirements.

Talk to B.LAB

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