B.LAB Formulation
Case study
A Signature Spa Service Line
- Client type
- International 5-star luxury spa
- Property
- 550+ rooms
- Custom luxury services
- 5
- Minutes per service
- 60–120
- Repeat orders a year
- 12
01 · The brief
What the client needed
An international 5-star luxury spa with more than 550 rooms required a second service line unlike anything salons carry. The spa did not want to sell salon services.
02 · Design
Five custom luxury services, designed for the spa environment
Each service runs 60 to 120 minutes.
- 01 Hydration
- 02 Brightening
- 03 Smoothening
- 04 Clarifying
- 05 Detox
Technology
Nano bio-cellulose masks
Nano bio-cellulose masks delivered visible results on the client's face with just one treatment.
03 · Validation
Experienced by three groups before launch
- 01
Spa directors
- 02
Therapists
- 03
Key clients
Each group experienced the services before they launched.
04 · Results
A second service line, reordered 12 times a year
5
Services launched
A second service line distinct from salon services.
1
Treatment to a visible result
With the nano bio-cellulose masks.
12
Repeat orders a year
Repeat offtake from the spa.
Building a signature service line for your spa?
B.LAB designs the services and develops the products for your spa environment.