Case study
Luxury Facials for Medical Aesthetics
- Client type
- Premium aesthetic clinic chain
- Project time
- 6 months
- Clinic outlets
- 80+
- Services sold
- 200,000+
- Side effects
- 0
01 · The brief
What the client needed
A premium aesthetic clinic chain with more than 80 outlets needed luxury facial treatments to complement its medical business, priced at $80 to $100 per service.
02 · Design
Zero side effects, and results that equipment can verify
B.LAB designed the facials to two constraints set by the client, and wrote a protocol of 9 to 12 steps for each service.
Zero side effects
Every service had to be free of side effects.
Visible results
Results had to be visible and verified by equipment.
9 to 12 steps
A written protocol for each service, matched to a $80 to $100 price point.
03 · Validation
Measured by equipment, overseen by the chain's head dermatologist
- 01
Equipment-led measurements
Results of each facial were measured with equipment, so visible results were verified, not only observed.
- 02
Medical oversight
The head dermatologist of the clinic chain oversaw the project.
04 · Training
Trainers in-house, and a digital portal for every outlet
Client trainers
Train-the-trainer programme
B.LAB trained the chain's own trainers, who then train staff across the outlets.
Outlet staff
Digital training portal
Staff at every outlet learn the protocols through a digital training portal.
05 · Results
More than 200,000 services sold, with zero side effects
6
Months project time
From brief to services on the clinic menu.
200,000+
Services sold
At $80 to $100 per service.
0
Side effects
Across all services sold.
12×
Reorders per year
Repeat offtake from the chain.
Adding cosmetic services to your clinics?
B.LAB develops the products, writes the protocols and trains your trainers.